![]() Let’s say that you wrote an article about various types of coffee machines on your website and other websites linking to that article are using anchor text such as: First, anchors often provide more accurate descriptions of web pages than the pages themselves.” “ …we associate it (link text) with the page the link points to. The original paper of Google’s algorithm describes how Google treats links with anchor text: In other words, anchor texts can help search engines with a better understanding of what the linked web pages are actually about. Whenever a web crawler visits a website, it will scan all the links that lead to other pages and use their anchor texts as an indicator of their topics. Search engines like Google use anchor text to better understand the context of the linked webpage. ![]() And here’s what the same anchor text looks like in the HTML code (the anchor text is bolded): content hubs Why is anchor text important for SEO? ![]()
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